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CEM and Buying Behavior
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From GCCRM to G-CEM, it means something to us, and to you.
Effective from September 11, GCCRM was officially rebranded as G-CEM.
It states our focus: Customer Experience Management (CEM); it represents our Global partner network and client distribution; and it synchronizes our path and direction. What it means to you: you have a dedicated source and supplier to provide you expertise knowledge and tools to create effective customer experience.
Starting from this e-newsletter - it brings you three outstanding articles from our International Partners. Jim Sterne tells you how to track online behavioral data to analyze customers' buying behavior; Candice Ng-Chee talks about the cause-and-effect relationship between customer experience, word-of-mouth and buying behavior; and Scott MacStravic explores the application of CEM to social marketing, in particular the health management sector.
Finally, don't forget to download the latest release of "Moments of Buying (MOB)" White Paper.
Keep reading!
Sampson Lee
President of G-CEM
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CEM and Buying Behavior
Tracking "why customers buy" by behavioral data
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In 1999, Paco Underhill published a book called "Why We Buy." It contains the results of watching hundreds of shoppers purposefully wandering through American malls and stores. They didn't interview the shoppers, but spied on them to catalog over 900 aspects of...full story
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Customer Experience, Word of Mouth & Buying Behavior
The Cause-and-effect Relationship between the Three
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In Relationship Marketing, the ideal outcomes any organizations can hope for are achievement of sales performance, continuity of the customer's patronage, his/her loyalty and advocacy. To be successful in your CRM strategy to acquire...full story
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Customer Experience Management in Social Marketing
How it Works in Health Management
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The almost universal application of customer experience management (CEM) aims to improve marketing success in attracting, developing, and retaining customers. The more and more profitable customers that can be acquired...full story
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Ozgur Alaz
Marketing Trends and New media Consultant
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